CRM vs CEM: Where should you put the money?

How do successful brands stand out from the rest of the crowd? It’s the constant and unending focus on the customer experience. The customer plays such a crucial role that organizations rely on customer data and analysis to best understand...
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The Three Pillars of Customer Experience Management
Customer expectations are higher than ever. In a world where convenience is everything, companies need to work harder than ever to meet and exceed their customer’s expectations. But the methods we’re using to manage the customer experience are stuck in...
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Creating an effective Customer Experience Management Strategy
The Science of Predictive Customer Experience Management
Customer experience is becoming an increasingly popular topic, with many forward-thinking businesses thinking it can set them apart in today’s highly competitive landscape. And they’re right -- a recent study by Forrester showed that organizations with a cross-team CX approach...
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The Value of Measuring Customer Delight
Are your customers successful and happy with your products and services? Are they telling their friends and business partners to buy from you?  If they have a concern, are you making meaningful change to address it? These are questions that...
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Delivering Customer Experiences that deliver Value
In any field, there are people who 'claim' to be good and then there are those that are actually good. The same holds true for businesses. You might think that your business is delivering great experiences to customers, but are...
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