Credit Unions across the US are focusing on Member Experience as their core reliable mantra to grow. Member Experience programs are being designed carefully and strategically to ensure that members and their needs are listened to and taken care of. In an attempt to understand why more and more credit unions are undergoing this change
When it comes to Financial Services, Credit Unions have always played a crucial part, although the ‘underdogs’ tag is often associated with them. But over the past few years, their role has become a lot more prominent and indispensable. Which means that Credit Unions today cannot consider themselves as second-choice or underdogs. Members place their
You know how your mom told you, when you were a kid, that you’re special and just like a snowflake: unique and beautiful? Well, everyone is like a snowflake in that no two people are alike, which can naturally make it difficult to figure out how to get someone to buy a product/service that you’re
How does one ‘summarize’ 2 days when the best and the brightest of the CX world converged in Phoenix to share, learn and evolve? Since chronological essays are not my forte, I shall focus on presenting my perspective a week after the event, for it has taken me a while (yes, I am a touch
In a world that battles competition ruthlessly, every single day, the philosophy guiding credit unions comes as a whiff of fresh air. It isn’t a profit-centric mentality that guides this industry but an all-inclusive “for the benefit of members” approach. This sense of community is extremely inspiring in the day and age we live in.