Customer Experience Competition

[Infographic] The race is all about Customer Experience!

Ever since customer experience entered the mainstream business world, the repercussions faced by Businesses have been massive. Price, product, and other differentiating aspects have taken a backseat. You can no longer WOW customers by throwing discounts at them. It's the experience that counts and businesses have started realizing this. In case you're still skeptical on this topic, we've compiled an...


Read More

Sales and Customer Experience

Why Sales can fuel your Customer Experience goals

Great customer experiences don’t happen by chance. They’re built at every stage across the entire customer journey – right from marketing to customer support to sales... Yes, from Sales too! Despite being one of the most challenging roles in any organization, Sales often finds itself on the periphery of all the Customer Experience talk. There’s a common notion that sales...


Read More

Customer Experience Resolutions 2017

The top 11 Customer Experience Resolutions for 2017

While 2016 was the year for companies to realize and accept that the customer takes precedence over everything else, 2017 is going to be 'ACTION' time. You need to start delivering great customer experiences or else be prepared to lose out to competitors. 2017 will see customers further UP their expectations, and that means your business should be equally up...


Read More

Customer Experience

Our Best Customer Experience Blogs from 2016

While 2016 might not have been a year to remember in the celebrity world, it surely was one defining period for Businesses worldwide. A period where Customer Experience finally made it to the spotlight. There was a more open-minded adoption of customer-centric strategies that paved way for seamless omnichannel customer experiences, intelligent use of technology to make the customer journey...


Read More

Customer Loyalty

13 stats that reveal the importance of Customer Loyalty [Infographic]

Loyal customers get you more (repeat!) business - that's a hard-hitting enough truth for your brand to invest in winning over customers. But unfortunately, customer loyalty often takes a backseat in the daily scheme of things. Not all brands have the passion to convert every prospective or first-time customer into a loyal customer and when you customers leave, your business...


Read More

Customer Support

Why Customer Support should be everyone’s responsibility

As organizations scale up, they evolve to develop complex frameworks, hierarchies, reporting systems and so on. Amongst these, one of the most visible changes is the pace at which new departments, sub-departments are formed. The point is this: what earlier used to be done by anybody who’d put their hand up and take complete responsibility of it, finds itself allocated...


Read More

Customer Experience

The Do’s and Don’ts when it comes to Customer Experience

If there’s one major shift that Companies have experienced over the past couple of years, it is how powerful and self-aware customers have become. Right from choosing a brand to deciding how to interact with the brand every single time, the modern day customer wields immense power. And somewhere along the evolution of this customer behaviour, Customer Experience has become...


Read More

Customer Feedback

3 reasons why your Customer Feedback Data is misleading

In a fist fight, it’s about using your fists. In a knife fight, it’s about handling the knife. In a war, it’s about organizing and commanding your army, ships and warplanes. In the customer experience race, similarly, it’s all about using customer data effectively and intelligently. Customer data is perhaps the stepping stone, and the cornerstone, that lays the foundation...


Read More

Customer Feedback

How to read into Customer Emails and derive Insights from it? [Infographic]

Customer email IDs often fall prey to receiving the latest promotional offers, discount coupons, product release updates and every other such thing from Brands all around the world. In fact, in a typical business scenario, the customer email ID is typically collected to keep the engagement constant, maintain the relationship and make sure the customer keeps buying from you. But...


Read More