Customer Feedback

Can incentivizing Customer Feedback nurture Loyalty?

One of the toughest challenges that Brands face today is to extract and make sense of the all the great things that their Promoters have to say about them as well as those not-so-nice comments that their Detractors push their way. It’s a common thing to see that Large, Medium and Small brands are ready to plunge into investing in...


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Customer Experience

Our Best Customer Experience Blogs from 2016

While 2016 might not have been a year to remember in the celebrity world, it surely was one defining period for Businesses worldwide. A period where Customer Experience finally made it to the spotlight. There was a more open-minded adoption of customer-centric strategies that paved way for seamless omnichannel customer experiences, intelligent use of technology to make the customer journey...


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Customer Feedback

3 reasons why your Customer Feedback Data is misleading

In a fist fight, it’s about using your fists. In a knife fight, it’s about handling the knife. In a war, it’s about organizing and commanding your army, ships and warplanes. In the customer experience race, similarly, it’s all about using customer data effectively and intelligently. Customer data is perhaps the stepping stone, and the cornerstone, that lays the foundation...


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Customer Feedback

How to read into Customer Emails and derive Insights from it? [Infographic]

Customer email IDs often fall prey to receiving the latest promotional offers, discount coupons, product release updates and every other such thing from Brands all around the world. In fact, in a typical business scenario, the customer email ID is typically collected to keep the engagement constant, maintain the relationship and make sure the customer keeps buying from you. But...


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Customer Feedback

How Signature Surveys can amplify your E-mail campaign [Infographic]

Customer Feedback is the backbone for any business looking to improve Customer Experience. Without feedback, the customer’s perspective that is, you are left staring at a blank screen, clueless about how to kick start improving and fixing the overall experience. With most businesses engaging/interacting with the customer via E-mail at some point of the customer journey, this channel represents a...


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Using SMS as a viable Customer Feedback Channel [Infographic]

Texting has become as second nature an activity to humans as eating or sleeping. This is especially true when there are over 6 billion text messages sent per day in the U.S (Forrester) with 97% of Americans texting at least once per day (Pew Internet). So definitely these are unbelievably enticing times for businesses and organizations to leverage the power...


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How QR Codes help you understand the tech-savvy customer [Infographic]

With the modern-day customer not willing to compromise anymore, most businesses have begun to realize the grave impending danger if they don’t start giving the customer importance. This journey to becoming customer-centric, for the most part, revolves around collecting customer feedback - listening to your own customers - so that you are in a better position to empathize with their...


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How to collect Customer Feedback via E-mails [Infographic]

In order for any business to improve customer experience, the pre-requisite is to know what the customer wants. In other words, customer feedback is what will guide your business in the right direction to deliver value to your customers. How many of you use E-mail as a channel to solicit feedback from your customers? Here’s an infographic on how E-mails...


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7 Points to consider before you collect In-App Feedback

As an app publisher, ratings and comments on Play Store and iTunes give you an understanding of overall likeability of your app and the key reasons driving it. But in many cases, you do not get enough quantity of feedback from these ratings to take a call on whether something is a one-off problem or whether it is a recurring...


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An effective way to measure in-store customer experience

Customer feedback management - right from collecting to analysing customer data - is a cumbersome process for brands as they grow in size and scale. At the same time, it is something that they can't take lightly as only with the right customer data can companies understand customers thoroughly. So, if you are a brand with a physical outlet, how...


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