CloudCherry Extends its CEM Platform to Provide Voting Services for NRAI
Customer Experience Management platform CloudCherry partnered with NRAI (National Restaurant Association of India) for a unique annual forum known as TechIt – India’s 1st ever gathering focused solely on technology in food service.
Conducted by NRAI, the forum invited new tech companies to present to restaurateurs and food service owners in hybrid format of Silicon Valley informality and elevator pitches among B-school and start-up community today.
When it came to the elevator pitches, CloudCherry provided the voting services so that the industry delegates who attended the event could register their scores, and rate the companies – as much as 18 companies took part in it – based on their pitches.
Every delegate was asked to download the free ‘CloudCherry’ Feedback collection app from either the Play Store or App Store in order to take part in the voting process. From the comfort of their seats all delegates could vote after each pitch using just their smartphones.
Using CloudCherry’s customer experience analytics platform, the whole voting process was made seamless and efficient as the data was both captured from the delegates and analysed in real-time. Using the CloudCherry cloud based technology, NRAI could expedite the whole process and ensured maximum participation as voting was made easy and accessible.
“The food scene in India is booming, with thousands of restaurants all around, and more than a handful opening each week. But as a customer, I still end up going to the tried & tested places for the most part,because they know me and they know exactly what I like as a customer. As a new restaurant, it’s extremely important to focus on creating this familiarity, really understand customer expectations and delivering delightful experiences from the very first time. It’s not easy, but Cloudcherry can make it extremely simple for you! ” – Prem K. Viswanath, Chief Brand Officer, CloudCherry.
“The customer’s viewpoint is essential for restaurants because we are a customer-oriented business. Getting this in real-time, unadulterated, directly from them & with actionable data is the holy grail.For the TechIt programme, our questionnaire to delegates sent on Cloudcherry’s dynamic platform is helping us fine tune our seminars. ” Alan D’Mello, founder, X Events Hospitality, an organisation that specialises in essential events for the hospitality industry. TechIt is created & managed by X Events & co-hosted with the NRAI.
CloudCherry’s focus has always remained in aligning their product offerings to meet the unique requirements of brands today, and in line with that have most recently launched a mobile-app version of their Dashboard. With this app, business owners can track insights, their Net Promoter Score®, their Customer Delight Score and more from anywhere, anytime.
They also recently announced the addition of an Interactive Voice Response (IVR) based feedback collection channel with multi-language support to join their extensive list of customer feedback collection channels, including Email, SMS, QR Codes, Web, Tablets, Mobile, Micro Web Surveys and Email Signature surveys.
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(Net Promoter, Net Promoter Score and NPS are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld)