When it comes to Financial Services, Credit Unions have always played a crucial part, although the ‘underdogs’ tag is often associated with them. But over the past few years, their role has become a lot more prominent and indispensable. Which means that Credit Unions today cannot consider themselves as second-choice or underdogs.
Members place their trust in a Credit Union and sign up believing that the emotional connect within the community would make everything else effortless. When members come in with such high expectations, Credit Unions need to step up their game – they have to deliver experiences that are seamless, delightful, and worthy of building loyalty.
So, how can Credit Unions go about creating memorable member experiences, make it effortless for members to engage with them, and truly strengthen their community bond?