At this stage a customer may not even know they have a problem or particular need, or know who can solve their problem. They’re gathering information, so they’ll look for top-level content like websites, blogs, infographics, research data, expert opinion and more to get educated on the problem and solutions, and get an initial sense of the different B2B companies who could meet their expectations.
- Content quality in blogs, infographics and more
- Ease of navigation of website
- Performance of AdWords or other ads that drive the user to the website