The customer is at the beginning stages of learning about brands that can solve their need. They research various retail brands offline as well as online. At this stage of the journey, the customer is usually open to the idea of viewing different brands, seeing what they offer, and gathering as many options as he/she can.
- Ease of availability and relevance of information such as address, phone number, and more
- Clarity of advertisements and messaging delivered
- Ease of understanding available information