Vinod Muthukrishnan, founder of Chennai-based SaaS startup CloudCherry, talks about why it is detrimental for start-ups to be dependent on a third party.
CloudCherry is one of the 25 startups that Aditya Birla Group has decided to collaborate with, under the company’s Bizlabs incubation programme.
Central, the multi-brand fashion department store from Future Lifestyle Fashions has signed up with CloudCherry to track, measure and improve Customer Delight for the brand.
Today, Cloudcherry is used by several customer-facing brands to measure several key metrics with the Net Promoter Score and the Cloudcherry Customer Delight Score. They leverage these tools to discover actionable insights for customer experience improvement.