Sentiment Analysis Software and Tool
Most brands today are eager to find out the how delighted or displeased customers are after each brand interaction or experience. For this reason, brands ask questions such as “Describe your experience with our brand today?”. These are open-ended questions; questions that practically require the customer to express their opinion in words. Now, while close-ended questions – that ask for ratings on a given scale – can be easily analyzed as the responses are quantifiable, the same cannot be said about open-ended questions. So, how can Brands analyze unstructured free-text data they collect from customers?